The company has been so focused on the development of its personalization technology and programming its playlists, it has overlooked key features that its competitors – including Apple, Google, and Amazon – today offer and are now capitalizing on.įor example, in the updated version of Apple Music rolling out this fall with iOS 12, users won’t just have access to lyrics in the app as before, they will also be able to perform searches by lyrics instead of only by the artist, album, or song title.Īnd Apple Music is actually playing catch up with Amazon on this front.Īmazon Music, which has quietly grown to become the third largest music streaming service, allows users to view the lyrics as songs play, and ties that to its Alexa voice platform. Spotify’s lack of full lyrics support and its minimal attention to voice are beginning to become problems for the streaming service.
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